1. What do you offer? Define the qualities of this. 

I offer hand-picked vintage clothing at affordable prices. I take the work out of finding quality pieces at a variety of stores and instead house them under one roof.

2.What are the core values of what you offer? What are the core values of your company? 

I offer style, trends, and an outlet to express creativity. The core qualities of our company is to make these clothes affordable and easily accessible to the hip 20-something crowd.

3.What is your mission? 

To bring quality clothing and accessories to our customers without them having to shop at multiple stores.

4. Any Specializations within your company? 

Hand-picked vintage clothing and an option to sell your own vintage to the store.

5. Target audience market? 

Mainly female 20-something crowd who wants to stay on top of the latest trends.

6. Existing tagline or slogan? What message is it sending?

"It's all about expression" This message is sending out that it is okay to use your clothing as a form of your unique personality.

 7. From the answers you've gathered so far, what is a personality/character that could represent you? (Celebrity, car, etc.)

Betsey Johnson

What qualities about this character stand out?  Is the personality innovative, creative, energetic, or sophisticated? 

Betsey Johnson embodies what Psycho Sisters is about. To keep vintage flair alive in the mainstream. She is girly, but still rough around the edges. She is creative and still stays very energetic throughout the years.

8. How does this personality interact with your target audience? Which qualities get the attention of your audience? 

She is still young at heart and has a timeless punk rock attitude. Her in your face but still sweet way of creating gets women of our target audience's attention.

9. Review your answers, create a profile, describe the personality with words just as if you were writing a personal ad. be creative.

26F. Energetic. Fashionista seeks adventure in the every day.  

Must know how to get the most bang for your buck.

Please contact if your a timeless romantic with a daredevil side.